Airbnb promotions hub help increase your occupancy rates and boost visibility by appealing to price-conscious travelers. This article outlines supported Airbnb promotion types, when to use different types of promotion and how to configure the promotion details.
Read more on how to add new, edit and remove Airbnb promotions.
Airbnb promotion types
Airbnb offers five different types of promotions, each targeting different guest profile. Once you configure a promotion in Airbnb, the promotional offer appears on the Airbnb website.
| Early-bird | Discount for guests who book far in advance | Example promo: 10% for bookings made 2 months and more before the check-in | Best for: Securing future occupancy and improving forecastability. |
|---|---|---|---|
| Last-minute | Discounts for bookings made shortly before check-in | Example promo: 10% for bookings made 3 days and less before the check-in |
Best for: Filling gaps and reducing unbooked nights at the last minute. |
| Length-of-stay (weekly, monthly) | Price reductions applied when guests stay longer | Example promo: 10% for weekly stays, 15% for monthly stays | Best for: Increasing average stay, reducing turnover and cleaning costs. |
| Mobile-only | Special offers available only on Airbnb mobile app. | Fixed promo: 10% | Best for: Capturing on-the-go bookers. |
Configuration fields
Each type of discount has different possible settings and restrictions. Read below about the parameters you can edit for each of the discounts.
- Internal name - Provide a name to differentiate the discount from other discounts of the same type.
- Months before arrival (Early-bird) - Booking time condition to become eligible for the discount. Min. is 1, max. is 24 months. For example, set it to 3 to offer this discount to guests who book 3 months or more before the check-in date.
- Days before arrival (Last-minute) - Booking time condition to become eligible for the discount. Min. is 1, max. value is 28 days. For example, set it to 3 to offer this discount to guests who book 3 days or less before the check-in date.
- Minimum booking length (Length-of-stay) - Minimum number of nights in the booking to be eligible for the discount. For example, set it to 7 to offer a weekly discount.
- Discount - Provide the discount amount, for example 10%.
Restrictions
Read below about restrictions and limitations to Airbnb promotions.
Fixed discount
Airbnb offers the "Mobile-only" promotion with fixed discounts. You can't change the discount amount.
You can have only one "Mobile-only" promotion in account. After a promotion type already exists, add or remove listings from the existing promotion instead of creating another promotion of the same type.
Proportional discounts
Airbnb requires longer stays to have the same or higher discounts than shorter stays. If your set-up is different, you will receive an error when trying to define it.
- Incorrect set-up: 20% discount for weekly stays, 15% discount for monthly stays
- Correct set-up: 20% discount for weekly stays, 20% or more discount for monthly stays
Pricing model restrictions
Guests can only book listings with a "Length-of-stay" promotion when you use daily prices. If the listing uses LOS prices, the "Length-of-stay" promotion doesn't apply to guest bookings.
Unsupported types of promotions
Rentals United supports all types of promotions and discounts, except for:
- Seasonal adjustments (rule sets)
- Custom promotions