Exploring how Airbnb merchandizes promotions to the guests

Long-term and early-bird discounts are promoted to guests on the Airbnb website and are a great way of boosting reservations. These promotions will be highlighted next to your original price in the price breakdown on your listing.

  • A line-item discount breakdown on your listings and at checkout.
  • A strikethrough on your nightly price in search results and on your listing.
  • Guests who have searched listings in your area recently may see your listings featured in Airbnb emails.

Last-minute discounts are deducted from the nightly price, but are not actively promoted or displayed to guests on the Airbnb website.

Line-item on the listing

Length-of-stay promotion as a line-item on the listing.

Strikethrough in search results

Length-of-stay promotion as a strike through in search results.

 

Special callout on the listing

Not actively promoted promotion

Last-minute included in the price, but not actively promoted.

Fig 1: Last-minute discount not actively promoted.
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